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Programming Basics for Digital Marketers
Examples of how R and python, the de-facto standard for marketing technology at scale, can be useful for digital marketers.
May 19, 2024


How to Conduct a Technical SEO Audit
Technical SEO is unrelated to the content on your site, but still affects organic rankings. Here is a list of things to check in an audit.
Feb 22, 2024

How to Track Form Submissions with Google Tag Manager
How to install Google Tag Manager (GTM), track form submissions and button clicks, and do troubleshooting.
Feb 18, 2024

Best Practices for Japanese SEO
Best practices for Japanese SEO: title and meta description length, top-level domain, URL structure, hosting server, and more.
Feb 18, 2024

How to Execute a Site Migration Without Losing Traffic
Basic checklist to ensure a smooth site migration - Google Search Console, XML sitemap, canonical tags, robots.txt, 301 mapping, and more.
Feb 16, 2024

How to Grow a New YouTube Channel from 0 to 1,000 Subscribers
How to gain subscribers quickly - produce high-quality content, and optimize your channel and videos for YouTube SEO.
Feb 13, 2024

Google Sheets and Apps Script for Digital Marketing
My top 10 tips for marketing professionals to save time and automate routine tasks with Google Sheets and Apps Script.
Jul 22, 2022


How to Audit a Google Search Ads Account
How to conduct a Google search ads audit, including keyword bids, campaign structure, conversion tracking, and task automation.
Jul 12, 2022

Wix vs WordPress - which is better for SEO?
Wix vs WordPress - which is the better website builder from an SEO perspective, and how to migrate between the two.
May 4, 2022

How to Disavow Toxic Backlinks
Even if you are sticking to white hat SEO, you may penalized for toxic backlinks. Here is a quick guide on how to disavow them.
Sep 30, 2021

How to Optimize Facebook Ads for Conversions
How to optimize Facebook ads and increase conversions by following best practices for campaign structure, targeting, budgeting, and more.
Aug 25, 2021

How to Launch a YouTube Ads Campaign
Brief summary on different types of YouTube ads and how to get started.
Aug 20, 2021

The Future of Remarketing Without Third-Party Cookies
Google has announced that it will remove third-party cookies from Chrome in 2023. This will significantly impact digital advertising.
Jul 28, 2021

How to Start Advertising on LinkedIn
This post an overview of how to get started advertising on LinkedIn, including an introduction to different types of LinkedIn ads.
Jun 24, 2021

Marketing 5.0: Technology for Humanity
A digital marketer's reaction to Marketing 5.0 by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan
May 29, 2021
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